Live streaming sports events is an invaluable way to drive online traffic and increase revenue for any organization, whether that is a sports team looking to increase engagement or media company looking to diversify into live streaming. But in order to do it successfully and maximize its potential it’s essential that we learn how to live stream an event correctly in order to take full advantage of its power.
First step to successfully live streaming is acquiring the necessary equipment. This includes a camera with which to capture action and an audio microphone for audio capture. A tripod should also be utilized to avoid any unsteady videos. Some teams even utilize multiple cameras for increased dynamic visuals. You will also need to select which format your stream will take.
Lighting will also be crucial, to avoid shadows and ensure viewers can see all the action. Of course, you’ll also require a computer to run the software that encodes video for viewers’ consumption; considering every viewer could potentially possess different devices, internet connections, and preferences it is vital that you plan for different encoding needs of viewers in advance.
Once you’re set up for a livestreaming event, it’s essential that you test all equipment and network connections beforehand to make sure everything runs smoothly. This allows you to iron out any technical kinks before the real game begins and see how your stream looks from viewer’s perspectives. In addition, use this opportunity to test any chat functions planned during your event.
Promotion is essential to creating an impactful live stream, whether that’s through websites, social media channels, partnerships or personal invitations. Be sure to include links leading to registration pages if applicable and instructions on how to join your stream if applicable.
Once live, don’t forget to include sideline interviews with players and coaches or prerecorded commercials for maximum income from your event. A picture-in-picture effect allows commercials and sponsorship logos without interrupting viewers from watching the game; this is an effective way of monetising sports events while giving viewers a more immersive viewing experience.
When looking to take your live stream to the next level, partner with a global delivery platform offering monetization and content protection services. This will ensure your streaming platform can meet the high levels of bandwidth and storage needed by viewers while opening up global monetization opportunities.